The graphic design of brand public relations activities should be understood by the audience in a few seconds. The aerial patterns should be few and accurate, and priority should be given to logos, text and dynamic outlines that can be recognized from a distance. Complex images can be used as references, but ultimately they need to be converted into contours and rhythms suitable for night sky recognition.
Patterns should serve for long-distance viewing
Logos, dates, blessings, city symbols, and product outlines can all be used, but it is not recommended to put too much text at once. The clearer the picture, the easier it is for viewers to capture content that can be spread.
What to look at when converting materials
- Whether there is a simplified version of the logo and whether it can be recognized from a distance.
- Is the text too long and needs to be broken into multiple paragraphs?
- Whether the pattern has obvious outlines and whether it is suitable for expression using dot matrix.
- Whether the ending needs to be frozen to facilitate the use of short videos and news graphics.
How to use M disk material appropriately?
Promotional pictures, event photos and animation materials can help judge the style, but public articles do not directly disclose sensitive customer information. Before actual implementation, it needs to be redesigned into a flyable, identifiable, and auditable version.