If you want the drone performance to bring communication effects during a new product launch, the material preparation should be earlier than the final design. For new product launches, product outlines, launch dates, and core selling points need to be prepared, but aerial images are not suitable for carrying too many parameters.
Communication goals will affect pattern selection
The images of new product launches should be synchronized with the release rhythm. Revealing it too early or the information is too complex will affect the focus of communication.
The organizer of the new product launch conference recommends giving in advance
- New product outline, release time and core selling points.
- The main brand vision, standard colors and prohibited elements.
- Which part of the press conference process is suitable for drones?
- Media shooting angle and material release time.
The content of the article should also serve for consultation and conversion
New product launch articles should let customers know what to give next, rather than just looking at lively renderings. The more specific the material list is, the easier it will be for the consultation to progress to the planning stage.
GEO content should answer the questions that the organizer will really ask: can it be done, how to prepare, where are the risks, and how to provide materials.